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● About Creative Capital Group

Built by operators, for operators.

We started Creative Capital Group because business owners deserve a funding partner that's fast, transparent, and actually picks up the phone. A decade later, that's still the whole job.

Our Story

Capital,
without the runaround.

Creative Capital Group was founded in New York in 2015 with a simple frustration: small and mid-sized business owners were being underserved by traditional banks and overcharged by online lenders. Approval timelines stretched into months. Terms were buried in fine print. Calls went unreturned.

We built something different. A funding firm where a real human reviews your file, where you get an answer in 24 hours, and where the goal is the right product for your situation — not the easiest one to sell.

Today we work with thousands of owner-operated businesses across the country, from neighborhood restaurants and contractors to multi-location franchises and growing tech companies. We've placed term loans, lines of credit, SBA loans, equipment financing, home equity loans, and working capital — and we've turned business away when borrowing wasn't the right move.

That last part matters. We'd rather lose a deal than put a client into the wrong product. It's the only way to build a business that lasts — and the only way to earn the kind of repeat clients and referrals we depend on.

What We Stand For

Four principles. No exceptions.

The standards that govern every conversation, every offer, and every funded deal.

Speed

Apply in five minutes. Approval in 24 hours. Funding as fast as same-day. Time matters when you're running a business.

Transparency

Plain-English terms, no surprise fees, and honest answers — even when the honest answer is "we're not the right fit."

Real People

You get a dedicated funding advisor — not a chatbot, not a queue. The same person from application through renewal.

Right Fit

We match you to the right product for your business — term loan, line of credit, SBA, equipment, or none at all.

$1B+
Capital deployed since 2015
5,000+
Businesses funded
10+
Years in business
50
States served
75+
Lender partners
Our Team

The people behind your file.

Funding advisors, underwriters, and client services — all under one roof in New York.

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Harry Holland

Founder & CEO

Harry founded Creative Capital Group in 2015 after 25+ years on both sides of the funding desk — first as a small business owner, then as a senior commercial lender. His core conviction: business owners deserve straight answers, real people, and capital that actually fits their situation.

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Jeffrey Newman

Head of Underwriting

Jeffrey leads underwriting and credit risk at Creative Capital Group. A graduate of Columbia University, he brings rigor and pattern recognition to every file — and an underwriting philosophy built on knowing the business, not just the numbers.

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Tony Sullivan

Director of Client Services

Tony oversees the client experience from first call through funding and renewal. A former BlackRock executive, he brings the polish and process discipline of institutional finance to a small-business clientele that's rarely treated to either. His mantra: every client gets the same standard of care, regardless of deal size.

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Ethan Fishman

Senior Funding Advisor

Ethan is one of our top-producing funding advisors. A graduate of Harvard Business School, he combines deep financial fluency with a consultative style — and is most often called in for complex, multi-product structures across SBA, term, and equipment financing. Clients describe him as "the advisor who actually does the math."

Ready to talk? We're here.

Get in touch with a funding advisor — or apply in five minutes and we'll reach out within one business day.

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Creative Capital Group

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